傳統市場買的是商品，賣的卻是人情，為何關係變動快速的傳統市場，卻被認為充滿人情味？依據齊美爾(Georg Simmel)對陌生人的定義，本研究的陌生人非指完全不認識的一群人，而是身體距離相近，但心理距離卻遙遠的一群人。從觀察和訪談發現，這群陌生人透過中介者進入在地關係，透過分享、讓利等策略和建構以自己為核心的恩義關係，某種程度上彌補了關係建立又脫離的信任維持問題。從顧客主動分享祕密的互動行為，以及回購行為的頻繁出現來看，這群陌生人的確達成一定程度的可信。原本這類變動性高和相互高度競爭的環境，應該很難非展出熟客關係，但這些陌生人，卻以自身為核心建構出一套人情網絡，獲得足夠信任。雖然儒家的親疏之別仍然對其發生作用，但卻轉化成維持自身關係的中立觀點，讓其保持更多開拓在地關係的客觀性。雖然傳統市場吵雜紛亂，缺乏規格化和標準化的職位信任，在大都市的傳統市場卻維持一種人際的、直接面對面式的信任，人情的恩義讓討價還價成為一種關係的調和方式。傳統市場的老攤商維持了一種對人的生活和需要的相信，這種相信讓老闆願意讓顧客沒帶錢，先把麵帶回家。或許這種對人的廣泛信任，促使傳統市場充滿一種獨特濃郁的「人的味道」!而這種人的互助、信任和體諒，成為傳統市場人情信任的魅力所在。

In traditional markets, goods are bought and sold, but what is exchanged is the human relationship. Why is the rapidly changing traditional market perceived as full of human touch? According to Georg Simmel's definition of strangers, the strangers in this study do not refer to a completely unfamiliar group of people, but rather a group with close physical distance yet distant psychological distance. Through observation and interviews, it was found that these strangers enter local relationships through intermediaries and employ strategies such as sharing and concessions to construct a network of obligation centered around themselves, to some extent mitigating the trust maintenance issues arising from relationship building and detachment. The interactive behavior of customers voluntarily sharing secrets and frequent repurchasing indicate that these strangers have indeed achieved a certain level of credibility.
In an environment characterized by high variability and intense competition where cultivating regular customer relations should be difficult, these strangers have constructed their own network based on interpersonal connections that has gained sufficient trust. Despite the continued influence of Confucian principles on degrees of closeness between individuals, they have been transformed into a neutral perspective for maintaining their own relationships while keeping more objectivity in exploring local relations.
Although traditional markets lack standardized positions for trust in big cities' bustling traditional markets, they maintain an interpersonal face-to-face trust with a sense of obligation created by human relations making bargaining become a harmonious way to maintain relationships. The old stall owners in traditional markets maintain a belief in people's lives and needs which allows them to let customers take home noodles without paying first. Perhaps this widespread trust in people has led traditional markets to be filled with a unique and rich "human touch"! This mutual assistance among people, along with trust and understanding becomes the charm behind the human relational trust present in traditional markets.Body of abstract starts here.