- 研究生：高沛琦
- 論文名稱：認知框架、社會網絡、與購屋： 一個房地產財商教育平台的考察
- 指導教授：沈幼蓀
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關鍵字：框架、構框、社會網絡、購屋行為
- 論文中文摘要
- 論文英文摘要
By (re)framing participants’ cognitive framework, this study shows how a real estate investing program influences their house purchasing motive and outcome. It is through the formal and informal social networks which the program intentionally and unintentionally built, the participants “learned” a different perspective on saving versus investing, financial leverage, and risk calculation that encourages them to invest in real estate.
