• 研究生：許原榮
• 論文名稱：臺灣民眾社群媒體的政治性使用對政治參與的影響
• 指導教授：楊文山
• 關鍵詞：社群媒體、政治參與、政治效能感、政治信任感
• 論文中文摘要：

試圖探討社群媒體的政治性使用情形對政治參與的影響，本研究使用中央研究院台灣社會變遷基本調查計畫第六期第五次，在2014年所做的公民權組問卷，從基本背景人口的變項（性別、年齡、教育程度、收入），政治意識形態，社群媒體的政治性使用行為，政治效能感，政治信任感，以及政治參與，進行量化分析研究。
從2010年苗栗大埔事件、2011年核四議題與2013年洪仲丘案，接踵而來的社會議題刺激著台灣民眾的政治意識，藉著網路媒介闡述個人見解，與其他人分享交換新聞資訊，社群媒體的出現讓網際網路的特性更加的鮮明。藉由實證研究的結果顯示，(1)台灣民眾社群媒體的政治性使用行為，對於政治參與行為（包含行動參與及意見表達）有正向影響。(2)無論是內在政治效能感，或是外在政治效能感，對於民眾社群媒體使用與「行動參與」政治參與間的關係並無影響性；內在政治效能感會直接影響「意見表達」政治參與，且內在政治效能感對社群媒體使用行為與「意見表達」政治參與之間亦具有調節效果；至於外在政治效能對「意見表達」政治參與無直接影響，但外在政治效能感對社群媒體使用行為與「意見表達」政治參與間具有調節效果。(3)而政治信任感干擾變項在社群媒體的政治性使用對「行動參與」政治參與之間存在負向干擾的影響。但政治信任感在社群媒體使用和「意見表達」政治參與之間無正向干擾存在。

• 論文外文摘要：

This study explores the influence that the political use of social media has on political participation. Based on the 2014 Taiwan Social Change Survey (Round 6, Year 5): Citizenship by the Academia Sinica, this study examines the demographic variables (i.e., gender, age, education level, and income), political ideology, political use of social media, political efficacy, political trust, and political participation. Quantified analysis on these variables is also conducted. Following the successive social issues, such as the Dapu incident in 2010, issues regarding the Fourth Nuclear Power Plant in 2011, and the death of Hung Chung-chiu in 2013, Taiwanese people’s political consciousness has continued to rise. People express personal opinions and share and exchange news information with others through the Internet. The emergence of social media magnifies the characteristics of the Internet. Empirical results of this study are listed as follows: (a) Taiwanese people’s political use of social media positively affects political participation (including activity participation and opinion expression). (b) People’s social media use has no significant influence on “activity participation” in both internal and external political efficacy. Internal political efficacy directly influences “opinion expression” and moderates the effect of social media use on “opinion expression”; by contrast, external efficacy does not have a direct effect on “opinion expression” despite its moderating effect on the relationship between social media use and “opinion expression.” (c) Political trust is a moderator that negatively moderates the relationship between political use of social media and “activity participation.” Political trust does not exert a positive moderating effect on the relationship between political use of social media and “opinion expression.”