- 研究生：鄭婉婷
- 論文名稱：社會運動的媒體呈現
- 指導教授：陳韻如
- 關鍵詞：街頭運動、社會運動、電視報導
- 國外文獻提及在媒體關注議程上、規模大、新鮮感、戲劇性、衝突性等特徵，比較容易被報導。本研究問題為，在臺灣什麼樣的抗爭能吸引媒體的注意？
研究資料使用陳雅蓁等人建置的資料庫，收集臺灣電視臺關於抗爭事件的新聞報導。本研究使用1997至2006年10年之中的抗爭活動報導，共482筆。由於抗爭活動通常同時具備多個特徵，故以迴歸分析測量多個特徵（議題、組織、行動方式、暴力、地區），對媒體播報方式和時間的影響。
研究主要發現「有暴力」的報導，與沒有暴力的相比，媒體的報導比較偏主題式、報導時間比較多。抗爭活動若採取影響到交通或有明顯的干擾行為的「圍堵」行動，與沒有圍堵的相比，媒體的報導比較偏主題式。抗爭若採和平的「靜坐」策略，與沒有靜坐的相比，報導時間會比較多。不同的議題中，抗議目的為「政治政黨」與其他相比，媒體的報導比較偏主題式；抗議對象為「企業」與其他相比，媒體的報導比較偏非主題式。組織資源方面，抗議人數1,000以上，與99人以下相比，報導時間比較多；高組織程度，與低組織程度相比，對播報方式沒有影響。有無行動劇、有無協商、抗爭形式、地區，都不影響播報方式與報導時間。
- What kind of street protests and which features of social movements influence the news reports of television? This is the central question of this thesis. The study analyses 482 reports collected from the Taiwan Television News, from 1997 to 2006. The influence of the protest feature (issues, grad of organization, action strategies, violence and protest location) on the media broadcast (manner and duration of report).
The results show the protests accompanied by violence, compared with no violence, were thematic reported and with long duration as well. Protests that disturb traffic and public orders like "containment" action, its reports are thematic. Protest using "sit-in" strategy, the duration of report is longer. Protest of different issues and targets were reported in different manners: the protest related to politics and political party are thematic, and targeted to corporations are not. Regarding to organizational resources, the protest with more than 1,000 participant, compared with less than 99 participants, were reported for longer time. A high degree of organization, compared with a low degree of organization, had no effect on the broadcast way. Other factors, such as the degree of organization, the actions with performance, with or without negotiation with the protest targets, and the location of protest were not affect the broadcast way and the reported time.
