Abstract

The rapid decline in fertility in recent years has reflected in the change of population structure. As a result, the decline in population directly affects the education needs, thus influencing the overall development of education and school size, especially the elementary school level that bears the brunt. Originally the public schools do not have to worry about enrollment issues, but they have now beginning to feel the pressure of competition for survival. In this study, teachers in Taipei City, New Taipei City private high/vocational schools were stratified samples, in which the numbers of samples extracted were based on different school size: (1) School of 12 or less classes collected 100 school teachers (2) School of 13-24 classes collected 100 school teachers (3) School of 25-48 classes collected 100 school teachers (4) School of 49 or more classes collected 100 school teachers.

Result findings of one way ANOVA show that age, school size, teacher’s perception of declining birthrate affect the future size of the school; the differences of teacher’s perception of how declining birthrate affects the future development of the school will affect the school identity management differently; gender, school size, teacher’s perception of declining birthrate affects the future size of the school; teacher’s perception of how declining birthrate affects the future development of the school will affect the school public relations differently; school size, teacher’s perception of how declining birthrate affects the future size of the school and teacher’s perception of how declining birthrate affects the future development of the school will influence organizational effectiveness differently. From the Regression Analysis of seven independent variables, “gender”, “age”, “years of service”, “educational attainment”, “positions”, “part-time administrative positions” and “school size” and three intervening variables, “teacher’s perception of declining birthrate knowledge problems”, “teacher’s perception of how declining birthrate affects the future size of the school ”, “teacher’s perception of how declining birthrate affects the future development of the school” established a goodness of fit among school identity management, school public relations and organizational effectiveness in the regression model is ideal. Furthermore, teacher’s perception of how declining birthrate affects the future size of the school, teacher’s perception of how declining birthrate affect the future development of the school between intervening variables, the school identity management and the school the public relations and organizational effectiveness have a significant correlation.

According to the results of this study, I have two following suggestions:

First of all, school need to expand in size and be run under a enterprise model with multi-tentacles to achieve a sustainable management: in terms of their business strategies schools can be more entrepreneurial. Other than improving school quality and recruit excellent teachers, they can also import the enterprise concept - the pursuit of productivity and output efficiency. Schools should take the lead to guide and encourage teachers’ professional learning and growth. When there is a shared vision, members of the system will strive for the goals and the distinctive characteristics of the school can naturally be established.

Secondly, teachers should develop professional knowledge, rooted fine teaching and characteristics: The advent of declining birthrate era makes it imperative to enhance national competitiveness, which is rooted in compulsory education and the improvement of teaching quality, and even the provision of service to meet students' individual needs of suitable contextualized teaching and teaching environment. Moreover, the overall education policy should correspond to the workplace needs, individual career planning and social change in the future.