Abstract

The main research question of this thesis includes the demographic variable of Network users, characteristic of Network, and what the motivation of Network about? How to affect the use of Network behavior respectively? And try to explore the impact of the Network using for interpersonal transmission and uses of other traditional media.

Use the data of “Taiwan Social Change Survey Program: Fifth Fourth (Questionnaire: The Group of Mass communication), and aim at population analysis of Network using in Taiwan. The total Network user sample size is 1076. The results show that both “Age” and “Education” can clearly explain the behavior of relative network using in demographic variable. The liked-direction of Characteristic of Network is the highest characteristics among all. People have the highest motivation for using Network as tools.

Using Network does not necessarily affect the situation of interpersonal communication, but presents the positive relationship. The most part of the primary group of family, relatives and friends still maintain face-to-face communication, on the contrary, other secondary groups use delivery tools as their medium of communication. The conflict between Network and traditional media should be the allocation of time. At the aspect of function, people who can use Network also can use traditional media, and both of them are the same needs but not replace with each other.