[ 英文摘要 ]

This study is based on the questionnaire research of Social Attitude Survey in 2005 to analyze the impacts on Taiwan people’s attitude toward institutional trust and interpersonal trust through various individual factors:

1.Social background, including ethnicity, political orientation, educational level, monthly household income, employment status,

2.Urbanization degree of residence, and3.Subjective feeling to fairness and justness.

This study applies ordered logistic regression analysis. The findings from ORM estimation indicate that strong influences of the subjective feeling to fairness and justness. Monthly household income and employment status have great and positive influence on trust toward family members. People of high educational level are prone to distrust other ordinary people, neighbors, and journalists. Taiwan people’s trust toward government has association with ethnicity and political orientation. Besides, political orientation and socio-economic status has significant impact on trust toward public mass media as well.

Urbanization of residence has little influence on institutional trust and interpersonal trust. However, it affects Taiwan people’s trust toward their friends remarkably. Those who live in high-urbanized areas trust their friends more than those living in un-urbanized areas.

Conclusion:

Individual social background and residence urbanization degree have different impacts on institutional trust and interpersonal trust. However, The findings indicate that strong influences of the subjective feeling to fairness and justness. The concluding section of this paper discusses the theoretical implications and methodological issues of this study.