Most of the insurance agents are female, lots of the advertisements of the insurance company are emphasis on the “femininity”, and it combines professional values as well as feminine values of caring and support. It makes the people think the insurance agent should be a woman’s jobs. Therefore, men who choose insurance agent as his occupation is usually assume to be “sissy”.

What’s the difference of work experience between a female and male who want to do the women’s job? How could a male agent to keep their gender identity in the female-dominant occupation? I am interest in how the male agents response to the challenges due to their gender and how they perform their masculinities and feminine.

This research is focus on the male agent for the following four questions：

1.What kind of challenges do a male agent needs to face with gender identity?

2.How could a male agent perform their masculinities in the female-dominant occupation?

3.What’s the difference between the male agents who have different background?

4.How a male agent attempts to maintain traditional masculine values?

Research Method

The agent from the insurance-selling industry in Taiwan is our main object; snowball sampling is the way how we interview our subjects.

Conclusion:

1.Male agents are influence by the traditional gender values, so they have to face the stigma from the society, which expect they are lack of masculinities.

2.Male agents can transfer between masculinities and feminine in order to sell the project.

3.The difference between the masculinities varied by age, position, background and perform as a fluid and contradictory.

4.Male agent marks out their personal and professional distance from female to enhance their advantage, they constructed their masculinities by redefine the meaning of their job.