研究生：潘靜微
論文名稱：打造女性理想身體的身體技術：以《儂儂》雜誌為例,1984-2018
指導教授：張毓芬
關鍵字：女性雜誌、健身、運動
論文中文摘要
本研究以臺灣女性時尚雜誌《Bella儂儂》1984年至2018年運動相關報導文章為研究對象，探討臺灣女性雜誌對於女性運動建構的主導論述為何?主導論述隨著時代變遷有無轉變?本研究採兩階段文本分析架構，第一階段選取樣本281篇作標題宏觀分析，第二階段自第一階段樣本中選取43篇樣本作內文微觀論述分析。
資料分析後，研究發現雜誌建構之女性理想身體，並非單純傾向美麗或單純訴諸健康，而是兩套修辭系統依文本層次分工、交織並行。標題層次高度集中於視覺性、結果導向的美感詞彙，全文同時以健康與美感論述交織說服讀者。「減肥」與「瘦身」二詞呈現世代交替，引導讀者改造身體的實質內容未隨時代消退，而是透過詞彙之中性化包裝變得較隱蔽。雕塑論述的三個環節「線條」、「雕塑」、「緊實」幾乎同步於2001–2010年間暴增為高頻詞。
女性理想身體從消除脂肪、減輕體重，雕塑肌肉優美線條，再轉變到具備肌肉線條、結實且富有彈性的「蜜體」，這象徵著女性理想身體從「重量」的數字焦慮，過渡到以「體態」為核心的質性追求，並在「追求自我最美樣子」的願景下，以達成身心整合的自我技術實踐。女性肌肉論述從「避免」到「不必擔心」再到「適度拿捏」的演變，反映出性別邊界並未在科學解釋下消失。
論文英文摘要
This study examines articles related to sports published in the Taiwanese women's fashion magazine Bella from 1984 to 2018 to explore the dominant narratives in Taiwanese women's magazines' portrayal of women's sports, and whether these narratives have changed over time. The study employs a two-stage textual analysis framework. The first stage involves a macro-level analysis of the titles of 281 articles, while the second stage involves a micro-level analysis of the content of 43 articles selected from the first stage's sample.
The analysis reveals that the magazine's portrayal of the ideal female body is not simply about beauty or health, but rather two rhetorical systems that are differentiated and interwoven at the textual level. The titles highly focus on visually appealing, result-oriented aesthetic vocabulary, while the entire text simultaneously weaves together health and aesthetic arguments to persuade the reader. The terms "weight loss" and "slimming" show generational shifts, indicating that the substantive content guiding readers towards body transformation has not diminished but has become more subtle through neutral terminology. The three elements of the sculpting narrative—"lines," "sculpting," and "firmness"—exploded in frequency almost simultaneously between 2001 and 2010.
The ideal female body has evolved from eliminating fat and losing weight to sculpting beautiful muscle lines, and then to a more defined, firm, and elastic "honey body." This symbolizes a shift in the female ideal body from numerical anxiety about "weight" to a qualitative pursuit centered on "body shape," and ultimately, a self-practice of mind-body integration under the vision of "pursuing one's most beautiful self." The evolution of the discourse on female muscle from "avoidance" to "no need to worry" and then to "moderate control" reflects that gender boundaries have not disappeared under scientific explanation.